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Hormonal and Proud
Hormones are essential to our health, shaping how we feel, function, and move through the world.
We choose to see being hormonal as part of our highest good—something to understand, appreciate, and balance.
co-founder
Anna
Anna never had a tough hormonal day in her life, until her son Lorenzo’s birth. Postpartum Depression (PPD) hit hard, compounded by a traumatic delivery. Emotionally and physically spent, she wrestled with suicidal thoughts and profound isolation.
The societal norm for women to "just get on with it" felt hollow and challenged her. Driven by a desire for more, both for herself and other women, Anna left her career in British foreign trade and investment. Drawing on her 13 years of international business experience, she leads The SABI in creating solutions and providing better support for women navigating their hormone journeys.
Their instincts about the prevalence of hormonal issues were validated by medical research: 80% of women endure hormonal imbalances, yet only 10% grasp the underlying causes.
Convinced that women deserved better, they set out to create the offering they wished they’d had. And so, The SABI was born.
co-founder
Hilary
Hilary's journey with disruptive periods and crippling migraines began very young. Doctors dismissed her symptoms as "hormonal or genetic," offering only a lifetime of medication. 15 years later, she was finally diagnosed with a form of Endometriosis. Determined to find a more empowering approach, she transitioned from a corporate role in Sustainability & Strategy to becoming a Holistic Nutritionist, plant-based Product Developer, and Chef. By embracing plant power and lifestyle changes, she naturally alleviate her migraines and pain.
Her holistic remedies proved effective for women grappling with postpartum hormonal struggles, period pain, PCOS, and peri-menopausal symptoms. She combined her passion with her profession when she and Anna joined forces.
We nurture and care for the beautiful earth upon which we depend.
