Hormonal and Proud

Here's why...

Our raison d'être

Hormones are essential to our health. They regulate fertility, reproduction, sleep, body temperature, metabolism and mood. They have the power to make us feel amazing, in love and energised or tired, hot flushed, moody, weepy and depressed.

Women have the unique ability to connect with their bodies through their hormonal cycles and functions, which makes our hormones worth understanding, appreciating and balancing. Though we may have been called hormonal in a negative way, we choose to see being hormonal as part of our highest good. Yes we are hormonal, and proud.

Our Story

80% of women experience a disruptive hormonal imbalance in their lifetimes

HILARY

Hilary's journey with disruptive periods and crippling migraines began very young. Doctors dismissed her symptoms as "hormonal or genetic," offering only a lifetime of medication. 15 years later, she was finally diagnosed with a form of Endometriosis. Determined to find a more empowering approach, she transitioned from a corporate role in Sustainability & Strategy to becoming a Holistic Nutritionist, plant-based Product Developer, and Chef. By embracing plant power and lifestyle changes, she naturally alleviate her migraines and pain.

Her holistic remedies proved effective for women grappling with postpartum hormonal struggles, period pain, PCOS, and peri-menopausal symptoms. She combined her passion with her profession when she and Anna joined forces.

ANNA

Anna on the other hand never had a tough hormonal day in her life, until her son Lorenzo’s birth. Postpartum Depression (PPD) hit hard,compounded by a traumatic delivery. Emotionally and physically spent, she wrestled with suicidal thoughts and profound isolation.

The societal norm for women to "just get on with it" felt hollow and challenged her. Driven by a desire for more, both for herself and other women, Anna left her career in British foreign trade and investment. Drawing on her 13 years of international business experience, she leads The SABI in creating solutions and providing better support for women navigating their hormone journeys.

Their instincts about the prevalence of hormonal issues were validated by medical research: 80% of women endure hormonal imbalances, yet only 10% grasp the underlying causes.

Convinced that women deserved better, they set out to create the offering they wished they’d had. And so, The SABI was born.

Rituals of Self-Care

We believe that wellness and beauty come from within. We found a path to feeling well and beautiful that lay in savouring the process of daily rituals of self-care: a moment of nourishing our skin with beautiful botanicals, a deep breath of calming herbs, or a delicious herbal infusion with a healing purpose. We found peace in cultivating an appreciation for the lines, scars and cracks that make us unique, inside and out.

Explore the Range

Female Focused

Our signature line of holistic skincare and powerful herbal infusions support healing and re-balancing the body after birth, in peri menopause, tough periods, and even through miscarriage. All our products are free from chemicals and endocrine disruptors that can negatively impact the female hormonal balance.

Articles & Guidance

Explore the Conscious Collective, a place for shared wisdom throughout your hormonal journey, healthy recipes and guidance.

Planet Nurturing

We nurture and care for the beautiful earth upon which we depend. Explore our sustainability commitments.

Conscious Collective

Mastitis: The Breastfeeding Nightmare No One Warned You About
Mastitis: The Breastfeeding Nightmare No One Warned You About
The Vitamin D and Hormonal Balance: What You Need to Know as Winter Approaches
The Vitamin D and Hormonal Balance: What You Need to Know as Winter Approaches
Controversial take: Cortisol is not your enemy
Controversial take: Cortisol is not your enemy
Free Shipping On Orders Over $70

OUR COLLECTIONS

Skincare Herbata SABI Sets
Prebiotic Body & Face Cream Prebiotic Body & Face Cream
Prebiotic Body & Face Cream from £55.00
A cult favorite, this face and body cream is rich in antioxidants and collagen-enhancing with natural hyaluronic acid. This botanical powerhouse in a butter-soft formula rejuvenates dry, dull, and stressed skin. Ideal for most skin types as a body cream, it leaves skin nourished, plumped, and glowing. For dry, dermatitis, rosacea-prone, or menopausal skin, this Prebiotic Cream is also perfect for facial use.
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sale
Active Nutrient Serum Active Nutrient Serum
Active Nutrient Serum from £45.00 £89.00
This lightweight and silky serum is a potent yet gentle anti-inflammatory formula for skin prone to breakouts, hormonal acne, hyperpigmentation, and irritation. In just two weeks, users experience visible results.Packed with antioxidants and adaptogens, it shields against environmental aggressors and reduces inflammation. Skin-firming seaweeds improve elasticity, while dermal prebiotics rebalance the skin. Hyaluronic acid plumps from within, enhancing radiance. This serum is more than skincare; it's a self-care ritual that nourishes with nature's wisdom.
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Reviving Face Mist Spray Reviving Face Mist Spray
Reviving Face Mist Spray from £29.00
REVIVE is your portable remedy for anxiety and fatigue. This blend of bergamot, sage, and water hyssop combats signs of exhaustion, restoring your skin's radiance. Natural fatigue fighters and seaweed peptides plump and minimise fine lines. Prebiotics and adaptogens support your skin's barrier, protecting it from stress. Keep REVIVE in your bag for an instant refresh. Ideal for travel, late nights, and long days.
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The Rescue The Rescue
The Rescue £93.00
This potent infusion, three times stronger than ordinary calming teas, soothes your nervous system for restful sleep. Throughout the day, find peace with a refreshing mist infused with calming botanicals, restoring balance amidst stress. Finally, slather on the luxurious Prebiotic Face & Body cream for more soothing aromatherapy, adaptogens and antioxidants to reduce stress signs, and nourish your skin with anti-inflammatory dermal prebiotics.  
The Gentle Period Infusion The Gentle Period Infusion
The Gentle Period Infusion from £22.00
Ancient wisdom meets modern science in our Gentle Period Infusion. This blend eases discomfort and brings peace to your cycle. Packed with powerful adaptogenic herbs, approved by OBGYNs, it supports smoother period onset, duration, and flow. Relieve bloating and mood swings, reclaim your cycle, and embrace self-care. NOT TO BE CONSUMED DURING PREGNANCY.
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The Digestive Infusion The Digestive Infusion
The Digestive Infusion from £22.00
This digestion-supportive blend eases discomfort, cramping, bloat, and water retention. Crafted with adaptogens and soothing herbs, this Herbata helps your digestive system get back on track. Each bag contains botanicals used for centuries to support digestion, reduce inflammation, and promote comfort. NOT TO BE CONSUMED DURING PREGNANCY.
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Calming Herbata Infusion Calming Herbata Infusion
Calming Herbata Infusion from £22.00
Our Calming Herbata restores harmony to your mind and body. Gentle herbs and adaptogens support your nervous system for relaxation, well-being, and restful sleep—foundations of hormonal balance and emotional recovery. Aromatic lavender, oat straw, and chamomile melt away stress, bringing peace to your cup. IF PREGNANT, NOT TO BE CONSUMED DURING THE FIRST TRIMESTER.
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Mama Recover Infusion Mama Recover Infusion
Mama Recover Infusion from £22.00
Postpartum is a time of new love, hormonal shifts, and vulnerability. As your body heals, you adjust to life with your little one, feeling both joy and exhaustion. Mama Recover is a warm embrace in a cup. Crafted with nature’s wisdom, this OBGYN-approved infusion soothes, boosts mood, and calms the hormonal storm with adaptogens and therapeutic botanicals. NOT TO BE CONSUMED DURING PREGNANCY.
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Mama Infusions Mama Infusions
Mama Infusions £43.00
These powerful infusions, formulated by a Naturopathic doctor and approved by Obstetricians/Gynecologists, offer a gentle yet effective way to address the unique needs of a new mama. MAMA Recover Herbata: a powerful mood-soothing infusion to support the rebalancing of those tricky hormone shifts during the first year postpartum. Calming Herbata: find moments of peace with this stress-relieving infusion. Promoting relaxation and restoration during the precious few hours of sleep with a newborn.  Breastfeeding Herbata (FREE GIFT!): this nourishing infusion, a gift from us to you, supports a healthy milk supply and provides an essential boost of micronutrients. Take a deep breath, sip with intention, and embrace the incredible journey of motherhood with a renewed sense of calm and wellbeing.
Nurtured Mother Nurtured Mother
Nurtured Mother £133.00
Our carefully crafted Nurtured Mother Set enhances your well-being with 4 nourishing essentials.   The SABI’s Nurtured Mother Set contains: MAMA Recover Herbata - a powerful mood-smoothing infusion to support the rebalancing of those tricky hormone shifts during the first year postpartum. Face & Space Mist - a refreshing, hydrating and skin-plumping mist essential after sleepless nights and for early morning wake-ups Active Nutrient Serum - a powerhouse of fermented marine compounds for brightening, collagen, elastin to support tired skin. Prebiotic Face & Body Cream - a rich botanical blend to balance and boost dry, dull and stressed-out skin after birth and beyond. 
The Rescue The Rescue
The Rescue £93.00
This potent infusion, three times stronger than ordinary calming teas, soothes your nervous system for restful sleep. Throughout the day, find peace with a refreshing mist infused with calming botanicals, restoring balance amidst stress. Finally, slather on the luxurious Prebiotic Face & Body cream for more soothing aromatherapy, adaptogens and antioxidants to reduce stress signs, and nourish your skin with anti-inflammatory dermal prebiotics.  
Skin Radiance Skin Radiance
Skin Radiance £114.00
This luxurious trio includes a potent Active Nutrient Serum with fermented marine extract to brighten and plump your complexion, a refreshing Face & Space Mist for a surge of hydration, and a rich Prebiotic Face & Body Cream to balance the skin’s microbiome for a healthy, nourished glow. These elevated essentials support changing skin through PCOS, pregnancy, postpartum, and perimenopause. Hormone-safe and all-natural, they are scented with juicy grapefruit, black pepper, sage, and elegant rose for an addictive and effective self-care regimen.